Key People

Our team is led by a number of principal consultants with many years of international experience and who are considered experts in their field.

Guy Primrose CEO

Guy is the Chief Executive Officer and founding Director of Suasor Commercial Consultants.

Guy is best described as an innovative business leader who brings a fresh perspective to those he works with. Known for being both charismatic and approachable, Guy is an adept relationship builder readily able to identify and develop business and market opportunities. Guy takes great pride in “taking your business to the world” and leading Suasor’s international team to support our clients in developing new business opportunities across the globe.

Guy has broad consultancy experience providing business advice, market development and facilitating complex international negotiations across a range of industry sectors that include food and agribusiness, manufacturing and construction. Guy’s formal qualifications include a Master of Business Administration from the University of Melbourne.